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Reviews and surveys The right question, to the right person, at the right moment
With Reviews and surveys, you decide who gets an invitation and when: for a review on Google or on Klantenvertellen, or for a survey through Tally. You choose which services you connect, with your own account. For example, after completing a course a participant gets an invitation for a short review on Klantenvertellen, and the employer who paid for the course gets a survey with different questions.
Connect Tally, Klantenvertellen, Google or all three. For Tally and Klantenvertellen you use your own account, for Google your own Business Profile.
You choose the moment
For example after a completed course or session, after a Code 95 session, or as soon as an order is paid.
More than one recipient
An invitation can go to more than one person: the participant and the employer or business customer paying for the course.
Different questions per recipient
For each recipient, you choose a different service or form. For example, the participant gets an invitation for a review, the employer a survey in Tally with your own questions.
The right link in every invitation
BIQSDRIVE sends the invitation by email, with the link to your review page on Google or Klantenvertellen, or to your form on Tally. There your customer writes their review or fills in the form.
Visible where customers search
Google reviews appear with your Business Profile in Google Search and Maps. With Klantenvertellen, you can also show your score and reviews on your own website.
Which service for what?
Tally, Klantenvertellen and Google Reviews each do something different. You choose one, two or all three, and which service to use for each invitation.
Tally
Ideal for Surveys and market research
Tally is a Belgian form builder from Ghent. You write your own questions, as extensive as you like, and choose a different form for each recipient.
Many question types: NPS, satisfaction, scales, matrix questions, ranking, open questions and file uploads
Conditional logic: show or skip questions based on an earlier answer
The answers are stored in your Tally account
According to Tally, form data is stored in Europe
Your own Tally account. Tally is free to use within its fair use policy; Tally's paid plans apply for extra features.
Klantenvertellen
Ideal for Short reviews and an overview of your score
Klantenvertellen is a Dutch review platform. Your customers give 1 to 5 stars and a short review, and your score and all your reviews are shown together on your review page.
A score across all reviews and a score for the last 12 months
Reviews are checked and negative reviews remain visible
With widgets, you show your score and reviews on your own website
As an official Google Review Partner, Klantenvertellen forwards your reviews to Google, where they can appear as stars in ads and search results
Your own Klantenvertellen account and subscription, with their own terms and prices.
Google Reviews
Ideal for Reviews in Google Search and Maps
Google Reviews are the reviews on your Google Business Profile. They appear next to your business in Google Search and Maps, exactly where new customers look for a course.
Reviews only: stars and text, no questions of your own
Your customer needs a Google account to write a review
You copy the review link from your Business Profile
You reply to reviews from your verified Business Profile
You set up your invitations yourself: which moment, which recipients and which service.
1
Connect services
Choose which services you use: Tally, Klantenvertellen, Google or all three. You work with your own Tally and Klantenvertellen accounts and your own Google Business Profile.
2
Choose the moment
Decide when an invitation is sent, for example after a completed course or session, after a Code 95 session or as soon as an order is paid.
3
Choose the recipients
Choose who gets the invitation: the participant, the employer or business customer, or more than one of them.
4
Service and form per recipient
Choose the service for each recipient: a review on Google or Klantenvertellen, or a survey in Tally. With a different Tally form, you ask each recipient different questions.
5
Invite
At the chosen moment, BIQSDRIVE sends the invitation by email, with the link to your review page or your form. What your customer writes or fills in there goes to that service.
Examples of invitations
This is how you could set it up. You choose the moments, the recipients and the services.
When
After a completed course
ParticipantKlantenvertellenShort review
EmployerTallySurvey with your own questions
The participant gives a score and a short review. The employer who paid for the course gets different questions, for example about the organisation, the scheduling and the invoicing.
When
After a Code 95 session
ParticipantGoogle ReviewsReview on Google
Participants share their experience on your Google Business Profile, visible in Google Search and Maps.
When
As soon as an order is paid
Business customerTallyShort survey
A business customer gets a short survey about ordering and paying, for example with an NPS question and an open question.
Also handy
For participants, employers and business customers
One, two or all three services side by side
One or more recipients per moment
A separate service or form per recipient
A review on Google or Klantenvertellen, or a survey in Tally
With your own accounts and your own Google Business Profile
Tally, Klantenvertellen and Google Reviews are services of Tally BV, Klantenvertellen B.V. and Google. You use them with your own account or Business Profile; their own terms, plans and prices apply. Google is a trademark of Google LLC.
Tip: at the chosen moment, invite everyone, not only satisfied customers. Google does not allow you to selectively ask for positive reviews, and a mix of positive and critical reviews comes across as more credible. For a public review, choose a moment that applies to all your customers, such as after a completed course.
No reward for a review
Don't give a discount, gift or other benefit in exchange for a review, or to change or remove a review. Google explicitly prohibits this.
Ask for an honest opinion
Don't put anyone under pressure and don't dictate what a review should say. Google does not allow reviews from your staff or family.
Mention it in your privacy statement
You decide who gets an invitation and remain responsible for who you invite. State in your privacy statement that customers may receive an invitation for a review or a survey, and that their name and email address are passed on to Tally or Klantenvertellen for this purpose.
What customers fill in falls under the service
What your customers write or fill in on Tally, Klantenvertellen or Google is covered by the terms and privacy statement of that service.
Only ask what you need
A short questionnaire is filled in faster, and you don't collect data you don't need.
In more detail
By email, from BIQSDRIVE. BIQSDRIVE sends each invitation by email on your behalf, with the link to your Tally form, your Klantenvertellen review page or your Google review link.
Name and email address are included. With Tally and Klantenvertellen, the recipient's name and email address are included in the invitation; with Google, only the review link.
Opting out of review requests. Every review invitation contains an opt-out link and BIQSDRIVE respects that opt-out; a survey has none, because it may be mandatory.
Read them at the service itself. For now, you read reviews, scores and answers at the service itself: in your Tally or Klantenvertellen account and in your Google Business Profile. They do not come into BIQSDRIVE.
FAQ
Questions about reviews and surveys
Do I need an account with Tally and Klantenvertellen?
Yes. For Tally and Klantenvertellen you use your own account, for Google your own Google Business Profile. Their own terms and prices apply. Tally is free to use within its fair use policy and has paid plans for extra features. With Klantenvertellen, you take out a subscription yourself. A Google Business Profile is free. You choose whether to use one, two or all three services.
What is the difference between Klantenvertellen and Google Reviews?
Google Reviews are the reviews on your Google Business Profile, visible next to your training centre in Google Search and Maps. Klantenvertellen is a separate review platform, with its own review page, a score across all reviews and for the last 12 months, and widgets for your website. As a Google Review Partner, Klantenvertellen can also make your reviews appear as stars in Google ads and search results, but those are not reviews on your Business Profile.
Can I ask participants and employers different questions?
Yes. For each recipient, you choose a different service or form. For example, create one form in Tally for participants and another for employers, or ask the participant for a review and the employer to fill in a survey.
Can an invitation go to more than one person?
Yes. For the same moment, you choose one or more recipients, for example the participant and the employer paying for the course. Each recipient gets the invitation you set up for them.
Can I invite only satisfied customers?
We advise against it. At the chosen moment, invite everyone, for example everyone who completed a course that week. Google does not allow you to selectively ask for positive reviews, discourage negative reviews or give a benefit in exchange for a review. Klantenvertellen also recommends always asking your customers for an honest review.
Where do I read the reviews and answers?
For now, you read them at the service itself: survey answers in your Tally account, reviews and your score in your Klantenvertellen account, and your Google reviews in your Business Profile, where you can also reply to them. Reviews, scores and answers do not come into BIQSDRIVE.
What data is included in the invitation?
BIQSDRIVE sends the invitation by email. With Tally and Klantenvertellen, the recipient's name and email address are included, so the service can fill them in. With Tally, they are in the link to your form, so don't turn on Google Analytics or Meta Pixel on such a form. With Google, the invitation only contains the review link from your Business Profile: BIQSDRIVE passes no data to Google for the review, and your customer writes their review with their own Google account. You use Tally and Klantenvertellen with your own account; mention them in your own privacy statement.
Can someone opt out of invitations?
For reviews, yes. Every invitation for a review on Google or Klantenvertellen contains a link to opt out of review requests. If someone opts out, BIQSDRIVE remembers it and that person gets no more review requests. An invitation for a survey in Tally has no opt-out link, because a survey may be mandatory, for example an evaluation required by the government. Tip: if you invite someone to a voluntary survey, say in your invitation that taking part is optional and how they can let you know they don't want any more surveys.
Which languages do the services work in?
You write a Tally form yourself, in the language you want; Tally translates the standard texts of the form into more than 50 languages, including English, Dutch and French. Google is available in English, Dutch and French. The Klantenvertellen website is in Dutch and English.
Who is responsible for the invitations?
You are. You decide who gets an invitation and when, and BIQSDRIVE sends them on your behalf. You remain responsible for who you invite and for the rules of the service you use. State in your own privacy statement that customers may receive an invitation for a review or a survey.
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